Mark-ing the one-year anniversary of Mark Majewski’s departure.

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January 11, 2012.
 
 
MARKETING ANNOUNCEMENT
 
 
To all of our Franchise Partners,
 
It is with much regret that I am informing you that Mark Majewski has decided to leave his position as Director of Marketing at Nando’s Canada effective at the end of January this year.
Mark has been with Nando’s in a Senior Marketing role for over 6 years during which time he has played a very significant part in growing and developing the Nando’s Brand in Canada. Throughout his tenure he has always provided passionate and dedicated service to our Brand and been an inspiration to those he has worked with.  His commitment, passion and marketing expertise have ensured he leaves a business in excellent condition and a platform for further growth.
I am currently in the process of recruiting Mark’s successor and hope to be making an announcement in that regard within the next month.   I will assume Mark’s responsibilities from the end of January until such time as a successor is appointed, though Local Restaurant Marketing requests and approvals will remain with Rokhsan and Kait.  In the meantime I ask that you give Rokhsan and Kait, your utmost support during this period of transition.
I know you will join Dan and I in wishing Mark and his family ‘all the very best’ for the future.
 
 
Regards,
 
 
 
Ron Cecillon
President and CEO
Nando’s Canada

2009 appointment of Paul Dean

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http://www.cfa.ca/files/PDF/MemberMediaReleases/MemberMedia09_Nandos_Oct22.pdf

LINK to CFA press release from 2009, announcing appointment of Paul Dean

from the blog: Make your calories count

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as posted April 02 2012 on the  blog:   Make your calories count

LINK to blog report on Nando’s visit in the UK

Subway co-branding during the holiday season

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subway co-brandingAgain, smart marketing by Subway.  Everyone likes a good cause, and who can argue with a fundraiser for the food bank during christmas time? 

The best part of it?  They co-branded with a radio-station:  99.3 CFOX-FM.  This allows them to get a ton of airtime and airplay and mention of Subway, which is good for everyone.  This is marketing genius and guarantees a ton of radio-mentions for the entire four weeks that the promotion is in effect. 

Really………….how many raspberry cheesecake cookies do you think they will really sell?  It may not add up to a lot of money, but it’s the cause, it’s the publicity, and it’s a good idea that was dreamed up back in the summer and kudos to the local Subway marketing team for dreaming up something like this. 

This is smart marketing.

How Nando’s conquered Britain

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as published in The Guardian and The Observer, from the UK.  dated Sunday May 16 2010.

LINK to Guardian article on Nando’s UK market penetration

Note, that this is partly a result of the increased immigration in the UK from peoples from areas closer to the equator, that tend to like hotter, spicier foods.

Marketing in North America will need to be different because these demographics are not uniformly distributed across Canada, nor are they uniformly present in all regions of the various urban centres.  Nando’s Canada—-take note.

Subway Cafe offers a greater selection of beverages

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There is a large market for selling drinks, both hot and cold.  There appears to be an insatiable demand, and profit margins for them seem to be rather healthy, also.

subway cafe

The selection of liquid refreshment that I see at my local Nando’s seems pretty paltry, and this is likely costing the chain gross and net revenues as a result of the limited and paltry selection.

Spicy MamaBurger……now at A&W

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spicymama-2_79

There is a growing demographic that enjoys spicy foods.

Some eat beef.  Some eat chicken.  Beef and beef-burgers simply isn’t common fare in many areas closer to the equator.  In parts of India, the cow is considered sacred, and simply isn’t eaten………..at all.

Years ago, there were more curry houses in the UK than there were, fish&chip houses.  That evolution is slowly coming to North America, as more darker-skinned people immigrate here from areas closer to the equator. 

As more restaurants and fast-food joints figure this out, there will gradually more and more food alternatives for those people who are now Nando’s core clientele.

Dont take for granted, the customer loyalty that you are now enjoying.  Nando’s Canada HQ take note!  Eventually, these new migrants, and their next generation who are born in North America, will begin to take a liking to beef and burgers.  Dont’ wait to let someone come in and eat your lunch.

PS Nandos……………..THEY ARE SHOWING PICTURES OF THE FOOD!!!!!!

nando’s “last dictator standing” ad

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and then, the retraction and withdrawal:

This is great, creative, and memorable marketing—-count the number of hits, and you will see how many eyeballs this ad campaign garnered, probably intentionally.    Nando’s Canada needs to think of something along these lines to get the word out about Nando’s.

Car and Driver commentary on Nissan ad that gets your attention

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LINK to nissan marketing article

good marketing, even if it is annoying, simply gets your attention, and also is memorable.  bad marketing, is not even paid attention to.

Much of the Nando’s south africa marketing is memorable and controversial.  it is definitely not forgetable.  Much of the Nando’s Canada marketing is………yawn, and ho-hum.  not sure how much of the canadian stuff is memorable.

on-line searches for catering and coupons

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last week, for  a period, the top searches were for “subway catering” and “nando’s catering”

Coupons for a&w, nando’s, and subway wasn’t that far behind

it would only make sense for nando’s head office to give the customer what they want.

coupons?  not that i can see of

catering menu?  it’s a joke

time to wake up, nando’s HQ.  or heads should roll.

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