Tags
abstract, bus shelter, business-sense, Cara Operations, cerebral cortex, common-sense, david ross, flat-panel TVs, flat-screen tvs, food porn, grilled chicken, in-store marketing, lack of common-sense, lack of visual imagery, mark majewski brown's social house, menu, menu-board, menuboard, microsoft powerpoint, Nando's Canada, nando's south africa, Nando's UK, Nando's USA, no pictures of the food, pornography, print advertising, ron cecillon, ron cecilon, sex sells, store decorations, TVs in the store, visual cerebral cortex, visual cortex, visual cortext, visual imagery, wall art, website, zero visual imagery
HOW ABOUT 16 MILLION LINKS?
YOU WANNA KNOW HOW MANY VISUAL PICTURES OF FOOD, NANDO’S CANADA HAS INSIDE THEIR RESTAURANTS? you wanna know HOW MANY visual pictures of food nando’s Canada has on their crappy website?
HOW ABOUT ZERO. not a ONE.
WHAT STUPIDITY. WHAT SUPER-STUPIDITY!
YOU CAN’T SELL FOOD IN A RESTAURANT IF PEOPLE CAN’T SEE WHAT YOUR FOOD LOOKS LIKE!?!?!?!?
could you imagine trying to sell a car, if you couldn’t show a picture of the ………….car? could you imagine selling fashions, clothing…………if you couldn’t show a picture of the product.
WHAT STUPIDITY. WHAT SUPER-STUPIDITY!!!
OK, i’m going to be rational, logical, and succinct here. These are the lost-opportunities to provide visual illustrations to new and existing customers:
1) on the menu-board. When someone looks up at the menu, there should be some general photos of the most popular items, to quickly convey what food selection nando’s offers
2) on the printed menu. If not on the menu-board, that can be easily rectified with photos in the actual menu.
3) food-art. placed along one wall. placed in the washroom. Placed on one window facing outside. Placed on the counter. Placed somewhere? It could be photography, or it could be abstract representations. a Mosaic? a mural? a window graphic? It could be part of the corporate branding?
4) do what subway does. They have a flat-panel TV mounted up high, that is on a 5-10 minute loop showing a looping video that shows the food being prepared, and the “fresh” ingredients that go into their food offerings.
5) on the website. this goes without saying. all the stuff that you can’t put IN the store, that you need to put in the “fine print”, should get thrown up onto the website, in a logical manner.
6) in any print media, of any kind. This includes:
a) newspaper
b) bus-shelter
c) printed coupons—this is the true value of print coupons. not only do prospective customers carry around advertising in their wallet or purse for weeks on-end, they SEE your product, and when they are HUNGRY, they see the food-porn and want to come seek out your store!
d) any thing else printed, that is circulated
****************************************************
this is sound, common, business sense. Alas, common-sense, is not so common.
Who hired these guys, anyways? The human cerebral cortex is massive in the visual lobes, because humans have evolved and succeeded based on our strong ability to learn visually, with stereo vision. We can’t fly. We can’t climb trees. Some of us can’t even drive very well. But we can see. Visual imagery works extremely well. Especially for males. And that’s why the movie business does well, action films always need a good chase scene, that’s why there will always be a market for pornography, and that’s why sex sells.
Online, food blogs are even known as “food porn” because everyone wants to lust after the photos and meals that are portrayed by the food bloggers—-that should be all the explanation you need for why you NEED to have images of your food on the advertising. Make the food sexy, and the visual imagery will attract customers, new and existing.
Get with it.
