Tags
1989, 1990, canada, classic business case b-school case-study, corporate arrogance, corporate branding, david ross, grilled chicken, INFINITI q45, infinity q45, introduction infiniti q45, lack of visual imagery, Mark Majewski, mark majewski brown's social house, marketing, marketing incompetence, nando's south africa, Nando's UK, nandos, nissan, no pictures of the fucking food, super stupid
LINK to summary of debacle intro of 1990 Infiniti Q45
The Infiniti Q45 was an awesome car. The WHAT?
yah, the infiniti G35 and G37 was preceded by the awesome Q45 from almost twenty-five years ago. But it never sold well. The LS400, which was more traditional, was partnered up with the ES250 and ES300, which helped Lexus get off the ground very quickly. Infiniti, saddled with the Q45, silly-looking J30, and the japanese-market G20 (which should have been an American-market Stanza), didn’t have a decent product to flog until the 2003 G35 showed up. The 1999-2002 G20 was acceptable, but again, it was the right car for the wrong time (cheap gas) in the wrong place (USA—land of horsepower).
LINK to wikipedia article on intro and history of Q45
The styling was too daring, it had no front grille for traditional buyers, and at least part of the problem—they never showed any frickin pictures of the car in any of the original advertising. (see the above link).
the blog-post of the link about is spot-on. see any similarities with Nando’s Canada’s INANE decision to run advertising for years on -end, and to equip their restaurants for years on-end without any in-store visual imagery of the actual bleepin food they are trying to sell?
WHAT STUPIDITY. WHAT SUPER-STUPIDITY.
same goes for their bus-shelter ads. great space. lots of money. wasted opportunity. No pictures of the food. broken record, what dummies.
you could give them free marijuana and they still couldn’t sell it, these guys couldn’t market fresh water in the middle of the sahara desert.
WHAT CORPORATE ARROGANCE. WHAT SUPER-STUPIDITY.
nando’s Canada? Don’t take my word for it. Learn from your big brothers and sisters in the UK, South Africa, and very soon, the USA. They are all leaving you in the dust.
